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Since 2005
Founded in 2005 by Sandhya Malkud, ITHI began with a deeply personal moment — the simple joy of dressing her daughter. What started as a search for well-made, graceful clothing soon became a deeper journey into the world of textiles, tailoring, and design. Over time, this passion grew into something larger: a label built on the idea that everyone deserves clothing that feels made for them.
At ITHI, we create festive and Indian occasionwear that balances wearability with detail — custom-made, tailored, and thoughtfully designed. Whether it’s for a wedding, a family function, or something more personal, our process begins with you. We work closely with each client to customise fit, colour, fabric, and design — ensuring the final piece not only suits the occasion but reflects individual comfort and confidence.
Tailored for celebrations. And everything in between.
From brides and bridesmaids to guests and everyday celebrants, ITHI has become a trusted space for custom fits, personal styling, and versatile designs that don’t rely on trends. Our collections are designed to be elevated but not excessive — clothing that adapts to your plans, rather than the other way around.
Even the name ITHI carries memory — a name suggested by Sandhya’s brother for her daughter, now carried forward through every piece we create. Today, ITHI continues to grow as a label rooted in intention, comfort, and clothing that feels like it belongs.
Even the name ITHI carries memory — a name suggested by Sandhya’s brother for her daughter, now carried forward through every piece we create. Today, ITHI continues to grow as a label rooted in intention, comfort, and clothing that feels like it belongs.
